Every business has a specific marketing strategy that usually works well and has already been proven by your most successful competitors. There is a benefit to emulating successful marketing plans, including selling methods, pricing, and advertising. Demographic information is taught to understand better opportunities and limitations for gaining customers. This could include population data on age, wealth, family, interests, or anything relevant for your business. Like warfare, the modern business environment changes pace quickly, and so must business owners. Industry professionals will brief final go-to-market strategies to give “real world” feedback for ingestion into the business plan.